No matter where in industry, e.g., food, chemical, control..., everybody thinks they are busy, very, very busy--much busier than they used to be.
In every focus group, by the end of the night, participants are saying to each other, "Let me have your name," or "Is it alright if I give you a call?"
They are saying, "Tell me how to get answers."
Engineering and design people want technical data. Operations and production people want to know how to make things work. Each wants information quickly! Bottom-line information.
The technical people say, "Give me the technical information that I need to do a project properly," or, "I need to provide my management with technical justification. Give me the technical information that I need."
The operations people say, "I'm looking for how other people solved the same problem. I've got all this information available to me. It's in equipment manuals; it's in the documents that accompany the equipment; it's on the internet. I know it's somewhere. I just don't have time to look for it."
People in industry seek information that 'cuts to the chase.'
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Last Modified
March 27, 2000.